S1E2: Using Social Media To Grow Your Construction Business

Project ConceptionDesign and EngineeringPre-ConstructionConstruction ExecutionPost-ConstructionManagement and OperationsBusiness TipsLeadership

Oct 25

Written By Luke West

Episode Links

Listen on Apple

Listen on Spotify

Watch on Youtube

“I’m really self-aware and I’m really good at understanding people. Those are the two things I’m really good at. And I’m also an incredibly hard worker. I’m not smart, but I work hard. I’ve always said that. I have “work harder” tattooed on my arm and people always told me “work smarter” but when you’re not smarter you just gotta work harder.”

— Taylor White

Episode Description

Starting to use social media and video content to grow your construction business can be challenging. In construction, there can be negative connotations about social media. These include things like "social media is for girls", "it's a waste of time", or "I don't want people to know what type of equipment we're using to get the job done". And while these may have been concerns in the past, today's guest, Taylor White of Ken White Construction, discusses why these are outdated takes. He's been leveraging video and social media at his third-generation, family-owned business and since then, he's grown the company a lot.

Key Moments:

The beginning of Ken White Construction and Taylor's history with heavy machinery (1:00)
How Taylor started using social media and video content to grow Ken White Construction to an internationally known brand with over 200,000 followers (5:55)
Why showing off the work you're doing on social media trumps the privacy concerns or worry of sharing "the secret sauce" (8:55)
How social media can be used as a recruitment strategy for talent, not just jobs (16:50)
Why it can be important to ignore the best practices of marketing when starting with social media in construction (26:05)
Why making great content is the most important thing (29:25)
The biggest trends in social media content creation moving forward (32:20)
The biggest trends outside of social media include electric equipment, remote control, and AI (34:35)